Alex Colbeck

A freelance User Experience (UX)
specialist working with digital product teams

I'm both a consultant and contractor providing in-house expertise across UX/Service/Interaction Design and User Research for organisations across the UK.

Based in Harrogate, North Yorkshire, I love to design compelling and intuitive web, app or full service experiences.

Understanding and mapping user needs and problems is my forté, collaborating with stakeholders of all levels to design solutions balanced with business requirements and technical constraints.

I am also proficient with a number of wireframing/prototyping tools such as Figma, Axure, GOV and NHS prototype kits and can hand-code HTML & CSS.

How I like to work

Understand

  • Diary studies
  • User interviews
  • Surveys
  • Customer feedback
  • Social media analysis

Define

  • Problem statements
  • User needs
  • Experience maps
  • Personas
  • Business goals

Ideate

  • Workshops
  • Sketching
  • Storyboarding
  • Competitor analysis

Prototype

  • User journeys
  • Wireframes
  • Figma, Axure
  • HTML & CSS

Test

  • Usability testing
  • Moderated lab research
  • Alpha/Beta phases
  • A/B testing

Measure

  • Analytics
  • Satisfaction scoring
  • Heatmaps
  • Session recording